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MasterCard wants to let you buy stuff with your face

Fortune

Forget your fingerprint – MasterCard is testing out a program that would let you make online purchases with your face.

The company will roll out a pilot program this fall giving customers the option of facial recognition as a way of making payments. Hold up your phone, see your mirror image inside a designated circle, blink once, and it’s done. ”

The new generation, which is into selfies . . . I think they’ll find it cool. They’ll embrace it,” Ajay Bhalla, MasterCard President of Enterprise Safety and Security, told CNNMoney.

The facial recognition test is a part of the company’s grand vision to do away with passwords for online payments. MasterCard previously outlined a future where static passwords are replaced by biometric scans, voice recognition and a wristband which authenticates a cardholder through their unique cardiac rhythm. With payments on mobile devices expected to represent 30% of all…

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