Dating app Tinder is proving that people really do love brands — enough to “swipe right” to match with them 20% of the time, according to Tinder co-founder Sean Rad. Rad is courting advertisers at the Cannes Lions Festival of Creativity this week as the company continues to build out its ad offerings, Advertising Weekreports.
So far, Tinder has let brands create profiles on the app just as a human user would, paying to have it show up in users’ feed of potential suitors they endorse by swiping right, or reject by swiping left. Bud Light, the movie Spy, and Orbitz are among the earliest to advertise on the app.
“Users can match with these brands when they swipe right, and what we’ve seen sort of consistently when we’ve done this is an over 20% swipe right rate, which is amazing engagement,” Rad told Advertising Week.
View original post 99 more words