1 in 5 Tinder users swipe right on brands


Dating app Tinder is proving that people really do love brands — enough to “swipe right” to match with them 20% of the time, according to Tinder co-founder Sean Rad. Rad is courting advertisers at the Cannes Lions Festival of Creativity this week as the company continues to build out its ad offerings, Advertising Weekreports.

So far, Tinder has let brands create profiles on the app just as a human user would, paying to have it show up in users’ feed of potential suitors they endorse by swiping right, or reject by swiping left. Bud Light, the movie Spy, and Orbitz are among the earliest to advertise on the app.

“Users can match with these brands when they swipe right, and what we’ve seen sort of consistently when we’ve done this is an over 20% swipe right rate, which is amazing engagement,” Rad told Advertising Week.

Tinder also…

View original post 99 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s