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This new phone is literally called the ‘Selfie’

Fortune

First came the selfie stick, allowing narcissistic cellphone owners to take pictures of themselves that appear as though they were taken by someone else. Now, a Taiwanese company has launched a new phone explicitly optimized for taking selfies. Fittingly, the device is even named the “Selfie.”

Computer and smartphone maker ASUS [fortune-stock symbol=”ASUUY”] unveiled the latest model of its ZenFone line of Android devices at the Computex conference in Taipei on Monday. “I know I’m not the only narcissist in this room,” said ASUS design center director Jen Chuang as she introduced the ZenFone Selfie on stage at the conference.

The Selfie phone features cameras on both the front and back of the phone with a “beautification mode” designed to make people look better in their photos. “It makes my skin tone look more even, the lines softer—it’s like wearing digital makeup,” Chuang said.

“It’s like having a personal spotlight,”…

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