Uncategorized

Brit + Co raises $23 million for its DIY empire targeting millennials

Fortune

Looks like Brit + Co-founder Brit Morin, “Silicon’s Valley’s would-be Martha Stewart,” is continuing to build her empire with a big $23 million bag of cash, according to a filing to the SEC.

Brit Morin, a former Googler who is married to Dave Morin, founder of photo-sharing app Path, launched Brit + Co in 2011. The company is a hybrid of online content, through its site for do-it-yourself tips and projects, and e-commerce through its Brit Kits and other lifestyle merchandise, like jewelry and home decor items, it sells. Its audience is mostly women in their 20s and 30s. As of September 2014, the site had about 859,000 visitors every month, according to the measurement service comScore.

For a September 2014 story, Morin told Fortune that the company has revenue “in the millions,” but has yet to turn a profit.

The company is often compared to…

View original post 106 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s